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The Truth about Sulfate

Have you ever found yourself standing in the shampoo aisle trying to decide which of the 20 plus shampoos you should take home? The one with the phrase “SULFATE FREE” catches your eye. You think “what’s the difference from other shampoos?” Sulfate is a chemical compound of Sulphur and oxygen atoms. It forms into salts with a variety of elements, including potassium, sodium, calcium, magnesium and barium. You might ask “why would I need to buy sulfate free shampoo?” The right answer would be that sulfates are harsh on the scalp and may cause irritation and itchiness. No one wants an itchy head. And no one wants to get caught scratching. Furthermore, if you have color-treated hair, -using a sulfate free shampoo will help retain the natural moisture of the hair and it will preserve your hair’s natural shine and softness. Another benefit of choosing Sulfate free shampoo on color-treated hair is it’s less likely to wash away your hair dye. Here are some shampoo’s experts give their approval to:

• Biolage 3 Butter Control system Shampoo
• Moroccanoil Extra Volume Shampoo
• Pantene Gold Series Sulfate Free Shampoo
• She Moisture Raw Shea Buttet Extra moisture Retention Shampoo
• L’Oréal Ever Pure Moisture Shampoo

So now when you’re standing in the shampoo aisle, you can make the right choice for the best care your hair can have.

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